Privacy policy

Last Updated: 2 September 2026

Privacy Policy

This Privacy Policy explains how LEEIIN ("we," "us," or "our") collects, uses, stores, and protects your personal information when you visit, browse, or make a purchase through www.leeiin.com.

We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

By using our website, you agree to the practices described in this Privacy Policy.

Who We Are

LEEIIN is an independently operated online retail store specialising in collectible merchandise, plush toys, blind boxes, apparel, accessories, and entertainment-inspired products.

Data Controller

LEEIIN

Website

www.leeiin.com

Customer Support Email

hello@leeiin.com

Customer Support Phone

+44 20-0413-1523

Business Address

24 Cheam Rd, SR5 3SY, United Kingdom

Information We Collect

We collect information that you provide directly to us and information collected automatically when you use our website.

Information You Provide

Name
Email address
Phone number
Billing address
Shipping address
Order details
Transaction information
Customer support communications

When you make a purchase, payments are securely processed through Shopify and trusted payment providers. LEEIIN does not store your complete credit or debit card information.

Information Collected Automatically

IP address
Browser type
Device information
Operating system
Time zone
Pages viewed
Products viewed
Website interactions

This information helps us improve website performance, prevent fraud, and enhance your shopping experience.

Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases to process your personal information:

Contract — to process and fulfill your orders
Legitimate Interest — to improve our services, prevent fraud, and ensure website security
Consent — for marketing communications and non-essential cookies, where required
Legal Obligation — to comply with applicable laws and regulatory requirements

How We Use Your Information

We use your information to:

Process and fulfill orders
Provide customer support
Send order confirmations and shipping updates
Improve our website and services
Prevent fraud and unauthorised activity
Meet legal and regulatory requirements
Communicate with customers regarding products and services (where consent has been given)

Shopify & Third-Party Services

Our online store is powered by Shopify.

We may share necessary information with trusted service providers that support our business operations, including:

Payment processors
Shipping carriers
Fulfillment partners
Customer support providers
Analytics providers
Advertising platforms

These providers may only use your information as necessary to perform services on our behalf and are contractually required to protect your data.

International Data Transfers

Some of our service providers may process your personal information outside of the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, including UK Standard Contractual Clauses (SCCs) or other approved mechanisms, to protect your personal information in accordance with UK GDPR.

Cookies and Analytics

We use cookies and similar technologies to:

Operate our website
Maintain shopping cart functionality
Remember customer preferences
Analyse website performance
Measure advertising effectiveness

We may use services such as Google Analytics, Google Ads, Google Merchant Center, Pinterest, and Meta to better understand website performance and improve our marketing activities.

You can manage cookies through your browser settings or our cookie consent banner. Non-essential cookies will only be set with your consent.

Sharing of Information

We do not sell your personal information.

We may share information only when necessary to:

Process payments
Deliver orders
Provide customer support
Improve website performance
Prevent fraud
Comply with legal obligations

Data Retention

We retain personal information only for as long as necessary to process orders, provide customer service, maintain business records, comply with legal obligations, and resolve disputes.

Specific retention periods vary depending on the type of data and the purpose for which it is processed. We regularly review and delete personal information that is no longer necessary.

Data Security

We use reasonable administrative, technical, and physical safeguards to help protect your personal information.

Our website uses Shopify's secure infrastructure together with trusted payment providers to help safeguard customer information.

Although we work to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

Your Data Protection Rights

Under UK GDPR, you have the following rights regarding your personal information:

Right of Access — request a copy of the personal information we hold about you
Right to Rectification — request correction of inaccurate or incomplete information
Right to Erasure — request deletion of your personal information, where legally permitted
Right to Restrict Processing — request restriction of processing in certain circumstances
Right to Data Portability — request transfer of your data to another organisation
Right to Object — object to processing based on legitimate interest or for direct marketing
Right to Withdraw Consent — withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us at hello@leeiin.com. We will respond to your request within one month, as required by law.

Children's Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will take appropriate steps to delete it.

Right to Lodge a Complaint

If you are dissatisfied with how we have handled your personal information, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

Information Commissioner's Office (ICO)

Website: www.ico.org.uk

Helpline: 0303 123 1113

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated Last Updated date. We encourage you to review this policy periodically.

Contact Information

If you have any questions regarding this Privacy Policy or our data practices, please contact us.

Store Name